The London Distillery Company has developed an online service, which enables consumers to create their very own whiskey.
The bespoke service allows people to choose the type of barley and yeast as well as the wood used for the barrel and its shape. Once these have been chosen, customers can also shadow the company’s distillers for a day and make decisions on how to run the stills. Throughout the three-year process, the distillers send the customer samples from their barrel so they can taste how the tipple is progressing.
Darren Rook, founder and CEO of The London Distillery Company says: “There are more enlightened men and women drinking whisky these days. I tend to find that the younger people have more questions about where it came from, and how it was made.”
With consumers increasingly seeking personal retail experiences, The London Distillery Company is offering its customers the opportunity to purchase a unique product that’s loaded with provenance.