International design firm and innovation consultancy IDEO has launched a collection of future-facing packaging concepts that explore how packaging design can assume a more guiding role in a product’s final consumption.
Published under Designs On – IDEO’s internal innovation platform that presents provocations around pertinent topics, such as food and global warming – the pamphlet presents 18 unexpected packaging designs for products, tools, scents and environments.
Taking inspiration from the billions of discarded cigarette butts that litter the UK’s streets, Ben Forman designed Cigg Seed – a biodegradable cigarette butt that’s embedded with wildflower seeds, which sprout and blossom into wildflower meadows when flicked and discarded. Chopsticks by Gregory Perez and Guoning Hu highlights the resources expended to manufacture disposable wooden chopsticks – housing the chopsticks inside a twig provides an inherent reminder of their environmental impact. Expired by the designers Kuen Chang and Jin Ko repackages medication in bottles that ‘ripen’ with brown spots, like a banana, to indicate the pill’s freshness.
For more innovative packaging concepts, see Ecologically Wrapped and The Disappearing Package.